The 2018 FIFA World Cup: Nike And Adidas Face Off | CNBC

The World Cup isn't only an opposition between nations. It's additionally a combat zone between brands. Adidas is the prevailing champ with regards to soccer. What's more, Nike has been pursuing the German supplier all alone turf — the World Cup. Nike supported six groups in 1998 and now it's at 10 for 2018. Adidas still has an edge however. In 2018, Adidas speaks to 12 groups and the last two groups that won the World Cup — Germany and Spain.